How to Build a Law Practice- Starting out as an Entry Level Attorney

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Are you part of the nearly 27% of attorneys that are self employed? Or, are you considering taking the plunge into self employment? If so, it is vital that you master one of the most important business skills that will ensure your success- marketing! Out of the 99% of business owners that fail within the first 3 years, marketing is the single largest cause. However, if you put the time in, you can learn some of the basic skills required to market your law practice.

 

 

There are some basic tools that you will need to establish in order to market your new law practice. Business cards, a professional bio, and a website are among the most basic required tools. Your bio should include a professional photograph, a brief overview of your professional background and should be no longer than a page in length. Your website should provide information about your services, pricing, and background and should offer information for your target audience. Most business owners fail to give consumers a reason to stay on their website or a reason to take action once they are there. Work with professionals to build your professional marketing materials.

 

 

With the age of the Internet, many business owners find more traction for their dollar online than with offline marketing efforts. While some basic Internet experience will be required, take time to establish professional profiles such as LinkedIn and Twitter so that you can connect with large online communities on a daily basis. By posting content and staying in touch with leads, you are increasing your opportunity for additional lead generation and for lead conversion.

 

 

In addition to finding new leads online, you need to find effective ways of regularly communicating with them in order to gain new clientele. Email marketing involves setting up an ongoing marketing program with a service such as AWeber. On a regular basis, you can send out email reminders of your services, you can ask for referrals or you can offer promotions.

 

Take the time to establish the basic marketing tools to build your independent law practice or to prepare for making the step into the world of self employment.

By Michelle Simmons
Get Entry Level Attorney Jobs, Contributing Editor